Analysis and Findings from Questionnaire

FEMALES:

As a group we had to ask 10 females and 10 males to fill out our questionnaire. We wanted to make sure that it was a fair questionnaire as we thought it was important to get equal views, so our trailer could target both gender. After thinking if we should have the general public filling out the questionnaire we thought it would be a better idea to ask students who were in my college as I felt like the students would be take the questionnaire seriously and would not give us unreliable answers.  Also as our target audience was at 15-18 we had our target audience available, which would of made it easy to have the questionnaire filled out in college.

Girls:

The majority of girls aged 16-18 did not watch horror films as regularly unlike males and if they did it was only once or twice a month. This shows that horror films are masculine and females are more scared to watch horror films.

When asked ‘what elements do you like within horror films’ the girls had a variety of different answer’s which were:

-          Tension (the same answer as the males)

-          Unexpected scenes

We had fewer answers than males as some of the female answered ‘nothing’ and ‘it’s so scary’ which shows that the majority of females in our college do not enjoy watching horror films and would rather watch a different genre, for example romance.

When asked ‘what do you think is the most frightening setting for a horror film’, the majority of the females answered with ‘deserted’ places, for example

-          Real-life situations/everyday life

-          Home

-          An abandoned places

This gives us an idea that the girls find their home/safest location more frightening as its intruding their privacy and a place where they find they are most protected. 

The above chart shows that 90% of the females are not influenced by the production value of a trailer. This shows that they don’t take interest in horror films to notice the significance of production value in horror trailers.  

This chart shows that that our target audience don’t mind if teenagers or adult actors act within the film/trailer. This could suggest that they do not really notice the characters or that they don’t mind as they hardly watch horror films.  

This chart evidently shows that all the females are influenced by music in horror films like the males and is one of the most significant elements. This shows us how important music will be in our trailer and that we have to think carefully about the kind of music we use, as it would not fit the typical conventions of horror films if we used music that sounded romantic.

When asking ‘How would you like a horror film to be advertised? (For example, posters or websites) we received three main answers which were TV adverts, posters and websites. This showed our group how we would target our audience mainly through posters, websites and magazine film covers.