Analysis and Findings from Questionnaire

MALES:

Results/ Evaluation from questionnaires: MALES

As a group we had to ask 10 females and 10 males to fill out our questionnaire. We wanted to make sure that it was a fair questionnaire as we thought it was important to get equal views, so our trailer could target both gender. After thinking if we should have the general public filling out the questionnaire we thought it would be a better idea to ask students who were in my college as I felt like the students would be take the questionnaire seriously and would not give us unreliable answers.  Also as our target audience was at 15-18 we had our target audience available, which would of made it easy to have the questionnaire filled out in college.

Boys:
The majority of boys aged 16-18 watched horror films quite frequently which could be from the fact that horror films are stereotyped as quite masculine and targeted more towards males.

When asked ‘what elements do you like within horror films’ the males had a variety of different answer’s which were:

-          Tension

-          Scary costumes and effects

-          The effect the music has on the audience

-          Blood and gore

This shows us what males want from horror films, what makes them watch horror films and gives us an idea of what to include within our horror trailer. The responses we received from the males showed that our horror film will target their audience correctly and we will be able to be successful.

When asked ‘what do you think is the most frightening setting for a horror film’, the majority of the males answered with ‘deserted’ places, for example

-          A park

-          A church

-          An abandoned forest  

This gives us an idea that males find a more quite and deserted place effective within a horror film.  One response from a male student was that ‘a place where no-one goes, as it’s more effective for the audience’. Our chosen location is a church showing that we have thought carefully about our location and how we can target it to the audience without them losing interest.

When asking what characters they find more frightening/shocking there was a mixture of answers such as, innocent people who were being targeted, children and characters from horror films. For example, the iconic characters Freddy Krueger and Chucky.

The response from this question showed what kind of characters our targeted audience are scared of and will help us to develop our evil character.

The above chart shows that 70% of the males are influenced by the production value of a trailer. This shows that we will need to try our best to make sure that the editing and camera angles are correct as we don’t want the trailer to look too amateur. The other 30% response was a no which could suggest that they may like independent films that are created to look amateur.

This chart shows that that our target audience would be more interested in having younger actors included in the films. For example one answer I received was ‘yes, as they enjoy horror films more than the older generation and would probably like to see them deal with the situation’. This showed us that including characters that were younger would be successful in our horror trailer.

This chart evidently shows that all the males are influenced by music in horror films and is one of the most significant elements. This shows us how important music will be in our trailer and that we have to think carefully about the kind of music we use, as it would not fit the typical conventions of horror films if we used music that sounded romantic.

When asking ‘How would you like a horror film to be advertised? (For example, posters or websites) we received three main answers which were TV adverts, posters and websites. This showed our group how we would target our audience mainly through posters, websites and magazine film covers.