As you can see below these are the two ancillary tasks that I had to complete, a movie poster and magazine front cover to promote my trailer 'House of Sins'.
To promote my film successfully I would advertise my film on billboards, social networking sites, apple trailers and a website dedicated to the film. All these methods would be effective as it would promote my film to my target audience which will create recognition or 'hype' around the film, and therefore the target audience will go to watch or buy the film.
As our film does not have a budget we had to work with the little resources and equipment we had. However, if we had a budget for the promotion of our film, these are the four stages of campaign I would use from help of Foursquare to promote the theatrical release of my film.
Digital innovation in distribution (UK FILM COUNCIL)
As our film does not have a budget we had to work with the little resources and equipment we had. However, if we had a budget for the promotion of our film, these are the four stages of campaign I would use from help of Foursquare to promote the theatrical release of my film.
Campaign Stage 1:
The teaser press release was sent out to online publications such as social networking sites of the Foursquare initiative. Information around the film remained vague at this stage with fans only being able to access the film website. The website had little information on the film and gave them a date of when the trailer would air on the website. (They audiences were allowed to set a reminder on that day of when the trailer would be released)
Campaign Stage 2:
Once the audience were able to watch the trailer, they were then able to enter their email address and claim for free tickets to watch the film at cinema’s venues like Vue and Cineworld. To reward early entries an exclusive clip was made available through Foursquare in where they could watch a ‘sneak peak’ of the film
The press release of the film was forward as audiences were then able to follow a twitter page dedicated to the film. Here they were able to leave their views on the film and have a collective experience with other members. Competitions were also aired on twitter to promote the film and create’hype’ around the film.
Campaign Stage 4:
For the week of release, the campaign released a mobile app that was downloadable on smart phones. Here they were able to use an application that exclusively gave them times and dates of the film shown at Vue and Cineworld. The mobile application had profiles on the actors within the film and allowed audiences to sign up and leave comments on the film.
Below is a picture of the popular smart phone with the 'House of Sins' app downloaded:
Below is a picture of the popular smart phone with the 'House of Sins' app downloaded:
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